Lagos-based marketing agency, Estol Africa, has made a remarkable entry into the Kenya market, with its week long trip with key leaders in the industry, including a meet up with influencers.
The event brought together top social media influencers in Kenya and was aimed at deepening the relationship between influencers and the clients of the company.
According to the Founder of Estol Africa, Adekeye Esther,
‘‘The internet has revolutionized the way people consume media contents and how they source for it. Consumers tend to trust the reviews and opinions of other people over the claims of brands. This is where the value of influencers and creators with original contents come in. Brands who are serious about being ahead of the curve need influencers across categories to build and maintain relationships,” she said.
The trip, which was supported by Kenya Airways, is the first of it’s kind meeting between Estol Africa and top social media influencers in Kenya.
During the session, the Strategy Lead for Estol Africa, Mr Emmanuel Olutokun took the Influencers through the various perks of being a social media influencer, how influencers are mini-gods online, the need for original contents and how to maximise their values.
The Meet Up, which also had in attendance Estol Africa Account Executive from Nigeria and Kenya respectively Miss Elizabeth Olutokun and Miss Valentine Kamau, was an eye opener for every one present and a redefining moment for digital marketing as a whole.
Estol Africa, which is a subsidiary of the Estol Props Media Group, is an agency that helps brands engage their audience and prides itself in building meaningful relationships through social advocacy, with its network of Influencers in Nigeria, Ghana and Kenya
Writer, poet, blogger and editor for Reloaded Magazine, Anda Paul Damisa popularly known as Lazywrita was recently featured on the list of the Top 17 Young Social Media Influencers in Nigeria 2017 by TheInfo .
Anda Paul Damisa who is also a writer of poetry, fiction and prose on Naija Stories has had a big influence on the Nigerian writing scene, He was nominated for the Blogger of the year award at the Nigerian Writers Awards(NWA) in 2014, 2015 and 2016.
Reflecting on his emergence as winner of the Award for the ‘Most Promising Youth Business Or Enterprise‘ at the 2016 ‘Africa Youth Choice Awards’ (AYCA) where he was also nominated in the category of Stylish Youth, he revealed to us that the secret behind his success is simply hardwork and consistency. Anda Paul Damisa the poet also revealed to us that he is set to publish his debut book of poetry titled ‘A Great Poet‘ in the coming year.
Read More on Lazywrita and other Nigerian Social Media influencers transforming the way information is being shared on the Nigerian social media sphere here – https://www.theinfong.com/2017/11/top-17-young-social-media-influencers-in-nigeria/
Here is this weeks edition of Factory78 weekly news featuring: Omarion was forced to perform to an empty stadium in Namibia after fans reportedly boycotted his show, DJ Dimplez apologizes for artwork believed to perpetuate rape culture, Anthony Joshua to visit Nigeria in December, Iyanya Allegedly Unhappy With Don Jazzy & Mavin Records One Year After Joining & ‘I’ll Rather Have Great Conversation All Night Than Great Sex All Night’ – Jim Iyke “NINIOLA” in our F78 degrees segment.
Finishing with Factory78tvs top video picks of the week featuring:
1. Giggs Feat. Donae’o – Linguo
2. Tiwa Savage Feat. Wizkid & Spellz – Malo
3. Juls Feat. Tomi Agape & Santi – After Six
4. Becca Feat. Kofi Kinaata – Don’t Know
5. Kamar Tachio – Marry Juana
6. Mayorkun – Che Che
7. YQ – Gbajo
8. Cassper Nyovest – Baby Girl
9. Dice Ailes – Otedola
10. Beezy – Capable
Music Policy: Dj Playhouse & Dj Big L
Date: 25th November, 2017
Venue: Beach Soccer Stadium, Nassau,Bahamas.
Regular – $ 35
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The home of Nollywood and Ghanaian movies, IROKOtv, has officially set foot in Accra, Ghana.
In association with Venus Films, IROKOtv Ghana was launched by Jackie Appiah at a star-studded press event at Best Western Premier Accra Airport Hotel on Wednesday 1 November. The official launch of IROKOtv Ghana will see 25 of IROKOtv’s iconic pink kiosks open across Accra, where subscribers can download 100% Ghanaian and Nigerian movies and TV series directly onto their mobile devices, data-free for only GHC 25 for a one year subscription.
In attendance was CEO and Founder of IROKOtv, Jason Njoku, alongside Socrate Sarfo, who represented the Minister of Tourism, Culture and Creative for Ghana, Hon. Catherine Afeku and many of Ghana’s top movie stars including Majid Michel, Pascal Amanfo, Adjetey Anang, Roselyn Ngissah, Kafui Danku, Jose Tolbert, Abdul Salam Mumuni and more.
IROKOtv kiosks can be found in areas including Accra Mall, A & C Mall, Oxford Street Osu, VVIP Circle, KFC Haatso, Pure Fire Ministry Achimota, Adenta SSNIT Fats, Accra Polytechnic, National Lottery, Accra Central and Lagos Avenue.
Young Ghanaian speaker, Theodore Abiwu has been declared the winner of the first edition of Ghana’s public speaking competition for young upcoming speakers dubbed Emerging Speakers Challenge.
The challenge which lasted for 8 weeks hosted 30 participants to a rigorous public speaking training and activities in a bid to groom and select the best emerging speaker for 2017. Finalists of the Emerging Speakers’ Challenge headlined the Emerging Speakers’ Conference which doubled as the Grand Finale of the Challenge.
The winner, Theodore Abiwu who was declared the 2017 Emerged Speaker had stiff competition from co-contestants but managed to sail through various prepared and on the spot presentations at the admiration of the audience and judges.
The program, held on the theme: Raising the next generation of powerful speakers with empowering voices; echoing change and transforming minds had Godslove Angela Kwabi, student of Ghana Institute of Journalism, Joseph Hagan, student of University of Mines and Technology, Tarkwa and Naomi Maama Boakyewaa Kokuro emerging as the 1st, 2nd and 3rd runner-ups respectively.
A select jury and faculty of renowned speakers including Ekow Mensah, Kwame A. A. Opoku, Amma Serwaa Bonsu Ampofo, Mabel Blankson, Prince Akpah and Josephine Fafa Doegah provided the support, resources, training and coaching needed to fine tune the contestants’ presentations, enhance their appearances and build their confidence.
Prize packages for the winner of competition include; Speaking Opportunities at Igniting Dreams Conferences and other SBA and partner conferences, Personal Branding Support, Publishing Support, Mentorship, Networking Opportunities, Personal Website, Online Branding, One on One Coaching, Professional Photoshoots, Virtual Office Space at Empower Office Suites and Premium Membership in Speakers Bureau Africa.
The event was hosted on 28th October 2017 at the UDS Guest House in Accra and saw the patronage of parents, families and friends of various finalists in the 2017 Emerging Speakers Challenge.
More information about the challenge and related initiatives are available here www.speakersafrica.com
The program which was organized by Speakers Bureau Africa in association with Ekow Mensah Consulting was sponsored by Ekow Mensah Investments, IConceptsPR, Avance Media, Speakers Bureau Africa, Mary & Mary Global, Straight Brain Consultancy and Empower Office Suites.
Source: Prince Akpah
Google has launched a report, conducted by research group Alpha Beta, on the economic impact of geospatial services in Nigeria. The study shows that digital geospatial tools like Maps are making positive economic contributions around the globe to employment, emergency response and time management.
The Economic Impact of Geospatial Services report shows that digital maps reduce travel time in Nigeria by an average of 8%, saving some ₦190 billion (US $748 million) based on local wages. Nigerians value digital maps at ₦22,131.00 per year – translating into ₦1781 billion per year for all users.
According to the report, about 86% of the online population in Nigeria use digital maps and geo-enabled apps for various reasons but, most especially for education and social networking. The report also shows that geospatial services could have a significant productivity impact in sectors that can grow the Gross Domestic Product in the country.
At the launch of the report in Abuja, Google also shared its journey of Maps in Nigeria. The company has worked with Nigerians since 2012 to add thousands of roads, landmarks, and businesses throughout the country to Maps.
Speaking at the launch, Titi Akinsanmi, Google Policy and Government Relations Manager said, “We worked with AlphaBeta to support a study that quantifies the economic impact of the geospatial technology, looking at the benefits and value geospatial technology brings to consumers, businesses and society.
“Digital Maps have become powerful tools for policymakers to ensure the safety of their citizens, and for companies and consumers to save time and money when managing their daily affairs. And their benefits are far bigger than people may think. We discovered that geospatial services not only make life easier — by helping people turn their intentions of finding a place into actions of getting there – but also support the global economy by creating tangible benefits for businesses and consumers,” she says.
Each month, more than 1 billion people use Google Maps to find, discover and explore their world. Nearly one third of all mobile searches are related to location, and location-related mobile searches are growing by 50% faster than all mobile searches.
Google Maps has come a long way since its 2005 launch. What was once a simple web-based application has become increasingly indispensable tool that many of us use on a daily basis.
Thing is, when something becomes as widely used as Maps, it’s easy to forget just how much easier it makes your life. On the other hand, even if you’re a regular Maps user, you might not know about all the beneficial features it offers.
With that in mind, here are five ways that Google Maps makes your life easier.
5. Saving you time, and fuel
Before maps became digital, anyone wanting to get somewhere they hadn’t previously been had a couple of choices: they could buy a physical map, plot out the route, and hope that all the information was correct. Alternatively, they could trust a combination of prior knowledge and blind luck and hope for the best.
While the first option would usually get you there, it took time. If everything went your way, the second option could be quicker, but it could equally end in disaster.
Today, you can simply open up Maps on your smartphone, get instant directions to the destination of your choice, and estimated time of arrival, and real-time traffic information.
In 2016, the reductions in travel time thanks to Maps saved Nigerians some ₦190 billion (US $748 million) based on local wages.
4. Making public transport a cinch
Unless you take the same route, using the same transportation mode every day, public transport can be pretty tough to figure out.
That is, unless you’re using Google Maps. In cities around the world, people use Maps to help them get to where they need to go using public transport. Moreover, they’re able to do so quickly and efficiently.
This has also been true of Lagos for some time now. In 2014, Google launched Real Time Transit information on the LAGBUS. This has enabled people in the city to access bus times on BRT routes, making it easier for them to use public transport and saving them from having to use a cab or hire a car.
3. Maps changes the way you shop
Let’s say you need to do so some shopping. A few years ago, you would have had to ask the people in your neighbourhood where you could find the various things you needed. The problem with that was that the people you asked would not always know where everything was and, even if they did, they might not have had the best recommendations.
Thanks to Google Maps, you can simply search for your nearest retailers and get instant reviews, giving you a good indication of where you should spend your money.
Using Maps also means that if you have to shop at multiple retailers, you can find the shortest routes between them, once again saving you time and, ultimately, money.
2. Maps helps customers find businesses
Maps does not just help people get around, it also helps businesses attract customers. Businesses of all sizes can easily register on Maps, making it simple for prospective customers to find them.
As well as registering your location, you can include basic information about the business – such as operating hours – as well as your contact details.
And when it comes to helping people find you, Maps has another trick up its sleeve in the shape of Street View, which allows people to see what the surrounding neighbourhood and the exterior of your building looks like.
Not only does this give them a better sense of where you operate from, it also gives them confidence that they have arrived at the right location when they get to you.
Finally, the Maps API means that you can embed a map, with your location pinned to it, on your website.
In the old days, planning to meet up with someone in a location that neither of you were familiar with could be a major pain. How many of us remember the pain and frustration of trying to describe your surroundings to someone on the phone? It could take long, wasted hours before you eventually found each other.
Nowadays you can simply share your location from the Maps app, allowing people to easily find each other, even in areas neither have either been to before. To activate this feature, simply tap on your location, tap share, and choose the person or people you want to share it with.
This feature is not just useful for helping people find each other. It can also help you remember where you have parked and discover nearby places.
To help individuals and businesses harness the constant innovations in a fast-paced digital world, Mustardels Media, a frontline digital media outfit, is convening the Lagos Digital Summit (LDS) 2017, a gathering of digital communication eggheads, professionals and enthusiasts for the advancement of society and the enrichment of Nigeria’s burgeoning population.
Organised in collaboration with Expoze Nigeria, a leading Lagos-based digital media firm, the summit will hold on 23rd November 2017 at NECA House, Alausa, Ikeja by 10 a.m and will focus on how digital media can be better leveraged for growth as a person or as a small or large organisation.
“LDS was birthed out of the need for the convergence of great minds and consolidation of great ideas that will shape Nigeria’s digital landscape. Nigeria has barely scratched the surface in terms of the possibilities for our country socially and business-wise in terms of digital media,” said Adewale Adetona, one of the organisers and partners of Mustardels Media.
The keynote speech at the conference will be delivered by Kayode Ogundamisi, a frontline social commentator and host, Politricks with KO. Other speakers and facilitators expected at the summit include DSP Aliyu Giwa, Lagos State Deputy Superintendent Police; Babajide Fadoju, Head of DigiComms, Oyo State Government; Chidi Okereke, Digital Media Analyst; Lanre Adelanwa; Marketing Manager, SystemSpecs Limited, owners of Remita; and Princewill Ejirika, Digital Media Lead, VConnect.’
“This summit will push the frontiers of innovation across various spheres of the Nigerian life through engaging discourse and empowerment avenues available via digital communication,” added Adetona.
Other speakers and panelists at the conference would include
digital marketing specialist Demola Adetona;
serial digital media entrepreneur Ezeudo Obinna a.k.a TweetOracle;
OAP and Managing partner Estol Africa,Adekeye Tosin;
Timilehin Bello, CEO, Media Panache;
Tiwalola Olanubi, Creative Director, Dotts Media House;
Ayowole Obi-Ayowole, Creative Director, Randomz Digital;
and Bukola Wahab, Lead Strategist, ShawttyNatt Media..
Expected at the event are Social Media Enthusiasts, Techprenuers, Start-ups, MDAs, FinTechs, other corporate bodies and the general public. Entry is FREE but registration online at www.lagosdigitalsummit.com before the event is required for attendance.
Have you heard about Payporte? PayPorte is an e-commerce company with headquarters in Lagos, Nigeria. It was voted as ‘E-Commerce Company of the Year’ at the Central Bank of Nigeria Cashless Card Expo 2016. It boasts of being the face of Africa’s online market as well as a 24hour delivery service.
On the 25th day of January, 2016; PayPorte pioneered the first ever 1k Store in the industry as a way of supporting its customers through the eminent economic downturn. The store consisted of highly affordable and quality products sold not more than N1, 500 and across all categories and was fully embraced by Nigerians.
It is also listed as one of the top 25 brands in Nigeria. Speaking on the brands, CEO, top 50 Brands Nigeria, TaiwoOluboyede, said the exciting thing about the brands to watch in 2017 is that they are mostly homemade brands. Some of them include Ajeast, Artee Group, CWG, Daraju Industries and Payporte.
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Newly launched Ghanaian education website and application platform, College in Ghana (www.collegeinghana.com), which provides an online platform that shares vital admission information on higher education in Ghana, has been shortlisted among top 150 innovations developed by young innovators under the age of 30 by the World Youth Summit Awards.
The shortlisted projects which are from 90 countries, will be announced and winners will be invited to and awarded at the WSA Global Congress 2018 – taking place in Vienna, Austria from March 20-22 2018.
The shortlisting which focuses on digital solutions to any of the UN Sustainable Development Goals, selected College in Ghana based on its mission on Quality Education, stated in the SDGs, which is to “Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all”
Sharing insights about the impact of the project, Prince Akpah, co-founder and team lead, mentioned the platform has helped in assisting students and parents to make informed decisions, and provides an easy and hassle-free information hub for young people who want to pursue their tertiary education in Ghana.
Commenting on the success of the project, Emmanuel Addo-Bekoe, co-founder & technical lead, shared how the platform recently launched its Android application which provides a great interface for easy access to information on tertiary education in Ghana which is also available on www.collegeinghana.com
WSA Young Innovators is a special recognition for young social entrepreneurs under 30 years of age, using ICTs to take action on the United Nations Sustainable Development Goals (UN SDGs). Together with the WSA winners of each year, they are honored as outstanding digital innovation with social impact.
www.collegeinghana.com is financed and run by Avance Media, Africa’s Leading PR and Media Relations Firm and Kobby Webs Technology.